Designing AI tools, complex workflows, and systems that need trust.
Selected case studies
Reframed a content problem as an onboarding failure — redesigned onboarding and defined an Open Source Marketplace to drive creator activation.
Solo designer from 0 to 1 — rebuilt creation and monetization flows so the path from first thumbnail to paid conversion feels designed, not accidental.
Translated RPGGO's brand assets into a Discord-native emoji system — navigating color constraints and cross-platform sizing to make IP feel expressive, not just recognizable.
Designed a two-sided MVP — connecting low-friction home BP measurement with clinician triage so rural monitoring feels guided, reliable, and actionable.
Designed end-to-end experiences for a 5G-enabled, at-home ACL rehabilitation system that adapts recovery plans through motion sensing, machine learning feedback, and remote clinician monitoring.
Freelance & Client Projects
Redesigned the marketing website to clarify service offerings.
Designed a mobile app concept for a postpartum care center to support daily routines, service coordination, and caregiver communication.
Redesigned the landing page to improve event discovery and brand consistency for a high-traffic nightlife destination.